TermDefinition
C corporation
A C corporation is a corporation which has not made the Subchapter S election to be taxed as a partnership. In other words, it is a regular corporation which is subject to two levels of taxes. One tax is at the corporate level (for corporate profits), and one is at the shareholder level (for dividends).
Call centerThe word for an inbound telephone division in a company. The operators are called Agents. The call center uses an ACD (automatic call distributor) to manage the calls efficiently.
Call price definition
The amount at which the holder of preferred stock or bonds must sell the stock or bonds back to the issuing corporation. The call price is disclosed in the indenture. The call price might be the face or par amount plus one year’s interest or dividend.
Call TrackingKeeping track of what happened to customer calls.
Calor licitantisLatin for “bidder’s heat.” It refers to the irrational tendency for the auction participants to bid more than the value of a good’s price, simply out of an emotional desire to win the auction.
CannibalizeThe attraction of sales for an offering that would have gone to another offering available from the same firm. Cannibalization is often seen as undesirable.
Cap and trade
A policy through which a limited number of permits to pollute are issued, and can be bought and sold on a market. It combines a quantity-based limit on emissions, and a price-based approach that places a cost on environmentally damaging decisions.
Capacity utilization rateA measure of the extent to which a firm, industry, or entire economy is producing as much as the stock of its capital goods and current knowledge would allow.
Capacity-constrainedA situation in which a firm has more orders for its output than it can fill. See also: low capacity utilization.
CapitalMoney invested into a company or project by its owners.
Capital asset
A non-liquid (or non-cash) property, tangible or intangible, held by a business. Generally not counted as inventory, these assets are often used by the business, rather than sold as part of routine operations. Company cars, office computers, or retail storefronts are all common types of capital assets.
Capital contribution (llc)Capital contributions are the money, property or services contributed by an LLC member in exchange for an allocation of the voting power and future profits of the company.
Capital expenditure (capex)
Money spent to create future benefits. Capital expenditure is money spent by a company either to buy fixed assets or to add to the value of existing fixed assets with a useful life that extends beyond the taxable year. With regard to tax, capital expenditure cannot be deducted in the year the money is paid. Compare with operating expenditure (OPEX), which refers to ongoing costs to run a product, service or system.
Capital gains taxA tax on profits made by the sale or disposal of a business asset, encompassing everything from property to shares.
Capital goodsThe durable and costly non-labour inputs used in production (machinery, buildings) not including some essential inputs, e.g. air, water, knowledge that are used in production at zero cost to the user.
Capital intensity (of production)The amount of capital goods per worker.
Capital productivityOutput per unit of capital good. See also: labour productivity.
Capital-intensiveMaking greater use of capital goods (for example machinery and equipment) as compared with labour and other inputs. See also: labour-intensive.
Capitalism
An economic system in which the main form of economic organization is the firm, in which the private owners of capital goods hire labour to produce goods and services for sale on markets with the intent of making a profit. The main economic institutions in a capitalist economic system, then, are private property, markets, and firms.
Capitalist revolutionRapid improvements in technology combined with the emergence of a new economic system.
Captive marketA business environment in which consumers choose from relatively few competing producers. The lack of choice generally strengthens the bargaining position of producers to the detriment of consumers.
Care/CaringBehavior that reflects concern, empathy, and consideration for the needs and values of others and a level of responsibility for someone’s well-being.
Career growthDelegating tasks to lower-level employees provides them with the experience and skills development needed for potential promotions within the organization.
Cargo cultingThe often incorrect belief that emulating a successful party’s superficial behaviors will inevitably lead to the same successes.
CartelA group of firms that collude in order to increase their joint profits.
Cash accountThe general ledger account Cash that reports currency, coins, undeposited checks, and the checking accounts of a company. (Could also be a reference to a customer required to pay cash for purchases.)
Cash accounting
Cash accounting is an accounting method where payment receipts are recorded during the period in which they are received, and expenses are recorded in the period in which they are actually paid. In other words, revenues and expenses are recorded when cash is received and paid, respectively.
Cash conversion ratioThe amount of time between when a business pays for its inventory (cost of goods sold) and receives payment from its customers is the cash conversion ratio
Cash cowAn offering with extremely high profit margins and very low costs to the producer.
Cash discountA reduction in price in exchange for payment by a certain date.
Cash equivalentA good with extremely high liquidity. For instance, the savings in a checking account would be a cash equivalent.
Cash flow
Cash flow is a measure of the amount of funds coming into a business in a given time period (typically a month). Cash flow may be either positive or negative, depending on whether the business is bringing in more or less money than it spends in that period. While positive cash flow is a good sign, having a very high cash flow could indicate a business isn’t investing enough in its own growth.
Cash flow budgetThe cash flow budget is quite simply a report on your business cash flow, showing how much money is entering and exiting the business. The cash flow budget shows how much cash you’ll have on hand at any given period of time.
Cash flow forecast
A cash flow forecast is an estimation of a business’ cash flow in a given future time period (typically 12 months). It informs the business’ financial planning and highlights potential problems before they happen, allowing it to take pre-emptive action. There are several different methods that can be used to forecast cash flow, and businesses can benefit from forecasting various hypothetical scenarios, to be ready for what actually happens. Specialised software exists to help businesses forecast their cash flow with ease and accuracy.
Cash flow per share (cfps)Cash from operating activities divided by the number of shares outstanding
Cash flow position (or cash position)
A cash flow position, also referred to as a cash position, is a measure of how much money a business has at a specific point in time. It may measure more than just cash in the bank, sometimes including other highly liquid assets. Like cash flow, having a positive cash flow position is a good sign, however a very high cash flow position could indicate a business isn’t investing enough in its own growth
Cash flow statement
One of the main financial statements (along with the income statement and balance sheet). The cash flow statement reports the sources and uses of cash by operating activities, investing activities, financing activities, and certain supplemental information for the period specified in the heading of the statement. The cash flow statement is also known as the statement of cash flows.
Cash from financing activitiesThe second section of the statement of cash flows
Cash from operating activitiesThe first section of the statement of cash flows.
Catch-up growthThe process by which many (but far from all) economies in the world close the gap between the world leader and their own economy.
Categorical inequalityInequality between particular social groups (identified, for instance, by a category such as race, nation, caste, gender or religion). Also known as: group inequality.
Causality
A direction from cause to effect, establishing that a change in one variable produces a change in another. While a correlation is simply an assessment that two things have moved together, causation implies a mechanism accounting for the association, and is therefore a more restrictive concept. See also: natural experiment, correlation.
Caveat emptorA Latin phrase that means “let the buyer beware.” It is a warning to potential customers that no guarantee or warranty should be expected for a given purchase.
CDA banking term for certificate of deposit. Also: a compact disk, a form of digitized data storage. (as in CD-ROM)
Cell code
After completing RFM analysis, every customer is assigned a Cell Code which identifies her recency frequency and monetary level of buying. The cell code is often used in mailing. Sometimes used interchangeably with the term Source Code.
Central bankThe only bank that can create base money. Usually part of the government. Commercial banks have accounts at this bank, holding base money.
Certificate of deposit
Also known as a CD. A bank time deposit (savings deposit) that cannot be withdrawn until a specified date. For example, a CD might mature in 6, 9, 12, or 18 months. If the amount deposited in a CD needs to be withdrawn prior to its maturity date, a penalty is assessed by the bank.
Certified public accountantA designation awarded by one of 50 U.S. states or five jurisdictions to a college graduate who has passed the rigorous Uniform CPA Exam and has met the required work experience.
Ceteris paribus
Economists often simplify analysis by setting aside things that are thought to be of less importance to the question of interest. The literal meaning of the expression is ‘other things equal’. In an economic model it means an analysis ‘holds other things constant’.
CFOChief financial officer. The man in charge of budgets.
Channel (1)An input-output device as part of a mainframe computer.
Channel stuffingA method of increasing the appearance of manufacturer profits by forcing distributors to accept a larger quantity of products than can be reasonably sold. Certain automobile manufacturers are often accused of doing this.
Chargeback
The return of funds from vendor to buyer through forcible means by a third party in the financial realm. This may be in response to overt fraud, faulty provision of service or inability to match the value promised. The term is often, though not exclusively, used to refer to actions taken with credit cards companies.
Charging orderA court order directed at an interest in an LLC.
CheapskateSomeone who avoids paying for anything to the extent possible
CheckbookThe record of checks issued or written, deposits, bank charges, bank credits and the resulting balance. Also referred to as the check register.
CheddarA slang term for money
Cheshire LabelA type of plain paper label used in mailing. Requires a Cheshire machine to affix to mailing material. The most common computer label.
Chip
The thing in the center of a computer that makes it work. On a PC a 486 chip is a fast chip. A Pentium is faster. Faster and faster chips keep coming out. Chips are the size of your fingernail, and hold millions of circuits shrunk by photographic methods to tiny size.
ChurnThe speed at which a firm’s existing repeat customers make a decision to shop elsewhere.
ChurningThe practice of customers switching to another supplier based on special discount offers. Particularly used in the cellular telephone or credit card industries.
ChutzpahWhat the Presidents of direct response agencies need to have to be successful at database marketing. Audacity, Guts, Boldness, Willpower.
CIFCustomer Information File usually in banks and financial institutions. A consolidation of many different accounts held by a household or individual, used for marketing purposes.
Clarity
Organizational clarity is a two-way street; everyone has to participate equally. The most important thing is to make the effort. If you manage to foster a culture of clarity inside of your organization, you’ll see fewer problems, better execution, and happier, more productive teams.
Cleaning NamesA process whereby names and addresses on a customer or prospect list are corrected (addresses standardized; zips corrected; spelling and punctuation corrected; duplicates consolidated, etc.)
Clearing accountA general ledger account which serves to summarize similar transactions. For example, all of the closing entries involving operating expenses might be posted to an operating expense clearing (or summary) account.
Club goodSee also: artificially scarce good, public good.
Cluster
A way of dividing all households in the country into about sixty different types, such as “Blue Blood Estates” and “Shotguns and Pickups.” Usually called lifestyle groups. Useful for file segmentation. Clustering systems are provided by Claritas, Equifax, Donnelley, CACI. In Canada by Compusearch.
Co-insuranceA means of pooling savings across households in order for a household to be able to maintain consumption when it experiences a temporary fall in income or the need for greater expenditure.
Coaching
Coaching refers to a method of training, counselling or instructing an individual or a group how to develop skills to enhance their productivity or overcome a performance problem. The supervisor is called a coach while the learner is called the coachee.
Codified knowledgeKnowledge that can be written down in a form that would allow it to be understood by others and reproduced, such as the chemical formula for a drug. See also: tacit knowledge.
CollaborationThe act of working together cooperatively, especially in the case management of a patient or client; including sharing responsibilities for solving problems and making decisions to formulate and carry out plans for patient care.
Collaborative
Practice in health care occurs when multiple health workers from different professional backgrounds provide comprehensive services by working together synergistically along with patients, their families, caregivers, and communities to deliver the highest quality of care across settings.
CollateralAn asset that a borrower pledges to a lender as a security for a loan. If the borrower is not able to make the loan payments as promised, the lender becomes the owner of the asset.
Collateralized debt obligationA collection of debts that are sold to investors as a potential stream of income.
Collateralized debt obligation (cdo)
A structured financial instrument (a derivative) consisting of a bond or note backed by a pool of fixed-income assets. The collapse in the value of the instruments of this type that were backed by subprime mortgage loans was a major factor in the financial crisis of 2007–2008.
CollusionAgreements between players in a market, often made to increase the market power of the agreeing parties. These agreements are often tacit and generally illegal.
Combined debt coverage
This ratio adds together your annual personal and business cash flow and compares them against your combined annual personal and business debts. Learn why debt coverage matters on the SmartBiz Blog: Combined Debt Coverage Explained.
Commodities
Physical goods traded in a manner similar to stocks. They include metals such as gold and silver, and agricultural products such as coffee and sugar, oil and gas. Sometimes more generally used to mean anything produced for sale.
CommodityThis is any item which can be freely bought and sold. Examples include gold, food products and coffee beans.
Commodity good
An offering that is virtually indistinguishable from that of the competition. This lack of differentiation leads to a situation in which sellers have no pricing power and become price takers rather than price makers. Note that the idiom hot commodity uses the term in a way that is contradictory to the established meaning in modern economics.
Common costs
Costs that are common to several products, processes, activities, departments, territories, etc. Often common costs are subsequently allocated to each of the joint products, joint processes, etc. in order to determine the cost of each.
Common currency areaA group of countries that use the same currency. This means there is just one monetary policy for the group. Also known as: currency union.
Common-pool resourceA rival good that one cannot prevent others from enjoying. Also known as: common property resource.
CompA good given for free to a gambler by a casino. Comps are given to encourage gamblers to continue placing wagers.
Comparative advantage
A person or country has comparative advantage in the production of a particular good, if the cost of producing an additional unit of that good relative to the cost of producing another good is lower than another person or country’s cost to produce the same two goods. See also: absolute advantage.
Comparative disadvantageA vendor’s inability to produce a specific item of value at a lower opportunity cost than another vendor can. This does not imply anything about the absolute costs for each vendor.
Competition policyGovernment policy and laws to limit monopoly power and prevent cartels. Also known as: antitrust policy.
Competitive equilibriumA market outcome in which all buyers and sellers are price-takers, and at the prevailing market price, the quantity supplied is equal to the quantity demanded.
Compiled financial statements
Financial statements prepared by an accountant based on the amounts provided by a client. The accountant does not review or audit the amounts provided and therefore does not provide any assurances regarding the validity of the amounts.
Compiled listNames and addresses taken from directories, newspapers, public records. People who have something in common. Compiled lists are usually the least useful or responsive for direct marketing. Response lists are better.
Complementary goodAn offering for which demand is directly proportional to another offering. For example, hamburger buns are complementary goods with respect to hamburger patties.
ComplementsTwo goods for which an increase in the price of one leads to a decrease in the quantity demanded of the other. See also: substitutes.
Compound annual growth rate (cagr)The average annual compound growth rate over a given time period.
Comprehensive incomeComprehensive income consists of the following two components (which are reported on the statement of comprehensive income):
Net income (or loss) from the income statement, and
Other comprehensive income (some additional items that are not reported on the income statement).
Computation PeriodThe number of years from now that you can safely project customer lifetime value. The period is short for products that soon become obsolete.
Concave functionA function of two variables for which the line segment between any two points on the function lies entirely below the curve representing the function (the function is convex when the line segment lies above the function).
Concentration
This is an important term for small businesses that have a few big clients. It describes how much of your revenue comes from a specific customer. Businesses that have a handful of customers or partners that generate most of their revenue are considered over-concentrated, which is obviously more risky because losing one customer could have a big effect on earnings. Keeping concentrations low and spread evenly across your customers ensures a balanced foundation for business stability.
ConfidenceThe quality of being certain of your abilities or of having trust in people, plans, or the future:
ConfidentialityAgreement An agreement which precedes any contract with an outsourcing agency. It says that your secrets will not be revealed to others.
Conflict resolution 
Conscientiousness
Conscientiousness is a trait that is commonly associated with awareness. Typically, conscientious people are well organised, demonstrate self-control and can plan their time very well. They are known as great team players and diligent workers.
Consigned goods
Merchandise that is not owned by the party in possession of the goods. For example, a craftsperson might have produced 100 ornate wood items. In order to sell the items, the person asks a local merchant to take five of the items on consignment. This means that the merchant has possession of the five items and will attempt to sell them for a commission, but the merchant does not own the items. Those five items are consigned goods. (When the merchant sells one of the items, the merchant might be required to remit 80% of the selling price to the craftspersons and can keep 20% as a commission.) The merchant is the consignee and the craftsperson is the consignor.
Consolidated financial statementsFinancial statements that reflect the total economic entity.
Conspicuous consumptionThe purchase of goods or services to publicly display one’s social and economic status.
Constant pricesPrices corrected for increases in prices (inflation) or decreases in prices (deflation) so that a unit of currency represents the same buying power in different periods of time. See also: purchasing power parity.
Constant returns to scale
These occur when doubling all of the inputs to a production process doubles the output. The shape of a firm’s long-run average cost curve depends both on returns to scale in production and the effect of scale on the prices it pays for its inputs. See also: increasing returns to scale, decreasing returns to scale.
Constrained choice problemThis problem is about how we can do the best for ourselves, given our preferences and constraints, and when the things we value are scarce. See also: constrained optimization problem.
Constrained optimization problemProblems in which a decision-maker chooses the values of one or more variables to achieve an objective (such as maximizing profit) subject to a constraint that determines the feasible set (such as the demand curve).
Consumable goodAn item that gets “used up” and reduced in quantity in the normal course of events. Consumables are the opposite of durable goods.
Consumer durablesConsumer goods with a life expectancy of more than three years such as home furniture, cars, and fridges.
Consumer price index (cpi)A measure of the general level of prices that consumers have to pay for goods and services, including consumption taxes.
Consumer surplusThe consumer’s willingness to pay for a good minus the price at which the consumer bought the good, summed across all units sold.
Consumption (c)Expenditure on consumer goods including both short-lived goods and services and long-lived goods, which are called consumer durables.
Consumption function (aggregate)
An equation that shows how consumption spending in the economy as a whole depends on other variables. For example, in the multiplier model, the other variables are current disposable income and autonomous consumption. See also: disposable income, autonomous consumption.
Consumption goodA good or service that satisfies the needs of consumers over a short period.
Contingent gain
Financial statements that reflect the total economic entity. For example, on a consolidated income statement a corporation having several subsidiaries would report the total of all of its companies’ sales that were made to customers outside of its group.
Contingent liabilityThe operating activities of a company, excluding the major segments of the company that are being discontinued.
Contingent loss
A potential loss that is dependent upon some future event occurring or not occurring. If the loss is probable and the amount can be estimated, then the loss and a liability are recorded with a journal entry. If the loss is only reasonably possible (not probable), then a journal entry is not recorded but a disclosure should be made in the notes to the financial statements. If the loss is remote, then neither a journal entry nor a disclosure is required.
Contingent valuationA survey-based technique used to assess the value of non-market resources. Also known as: stated-preference model.
ContinuationA mailing to the same list following a successful test of a portion of the list. A continuation becomes a “rollout” when the entire list is mailed.
ContinuityProducts or services bought as a series of small purchases, rather than all at one time. Book of The Month Club, or other products shipped on a regular schedule.
Continuity.If you are busy with other tasks or absent from work, other employees can complete some or all of your duties to ensure continued productivity and efficiency.
ContractA legal document or understanding that specifies a set of actions that parties to the contract must undertake.
ContractorThese are individuals/individual businesses hired to do a task that contributes to the overall completion/success of a project. Generally speaking, contractors are not regularly employed by the company running the project.
Contributed capitalSometimes used as a heading in place of paid-in capital.
Contributions
The revenue classification used by nonprofit organizations to account for the amounts received as donations. It is also an expense classification for the donations made to another nonprofit organization. Contributions may be in the form of cash, securities, other property, as well as unconditional promises to give assets at a later date.

 

Contributions made by a donor without conditions attached are referred to as unrestricted contributions. Contributions with donor-imposed restrictions are either temporarily restricted or permanently restricted.

Control Group
Every database promotion should include a control group of customers who are not exposed to the promotion. The success of the promotion is measured by the difference in response of the promoted group compared to the control group (after subtracting the cost of the promotion).
Controller
A device for managing the data input and output from several devices which are connected with a mainframe. These devices can include terminals or disks or tape drives. Controllers usually have a small computer inside them which permits them to manage the flow of instructions from the computer to the units in an organized way. They make the computer more powerful.
Conversion rateThe percentage of responders who become customers.
Convert business
By choosing this option, your limited liability company will assume all of the assets, liabilities and obligations of your existing sole proprietorship or partnership. The current owner(s) of the existing business will automatically become members of the limited liability company.
Convertible bond
A bond (long term note) that can be exchanged by the holder for a specified number of shares of stock in the company. The convertibility feature usually allows for the bond to have a lower interest rate when it is issued. The holder of the bond enjoys the potential for a gain if the stock price increases.
Coop mailingA mailing in which two or more offers — usually from different companies — are included in the same envelope, and share the costs.
CooperationParticipating in a common project that is intended to produce mutual benefits.
Cooperative firmA firm that is mostly or entirely owned by its workers, who hire and fire the managers.
Coordination gameA game in which there are two Nash equilibria, of which one may be Pareto superior to the other. Also known as: assurance game.
CopyThe text of your direct mail piece.
CopyrightOwnership rights over the use and distribution of an original work.
Corner the marketTo acquire control of a significant portion of outstanding stock in order to raise its price
Corporate social responsibility
Corporate social responsibility (CSR) is a form of self-regulation, where companies integrate social, environmental and ethical policies into their overall business strategy. Companies embracing CSR should take responsibility for their actions and take a proactive approach to having a minimal negative impact on the world.
CorporationA group of individuals authorized by law to act as a single person.
Corporation taxTax paid on your profits – currently 19%.
Correlation
A statistical association in which knowing the value of one variable provides information on the likely value of the other, for example high values of one variable being commonly observed along with high values of the other variable. It can be positive or negative (it is negative when high values of one variable are observed with low values of the other). It does not mean that there is a causal relationship between the variables. See also: causality, correlation coefficient.
Correlation coefficient
A measure of how closely associated two variables are and whether they tend to take similar or dissimilar values, ranging from a value of 1 indicating that the variables take similar values (‘are positively correlated’) to –1 indicating that the variables take dissimilar variables (‘negative’ or ‘inverse’ correlation). A value of 1 or –1 indicates that knowing the value of one of the variables would allow you to perfectly predict the value of the other. A value of 0 indicates that knowing one of the variables provides no information about the value of the other. See also: correlation, causality.
Cost accounting
The accounting focused on determining the cost per unit of a manufacturer in order to value inventory and cost of goods sold. It is also used to determine unit costs of items processed in service businesses, such as a bank’s cost to process a check or deposit.
Cost behavior
The change in total costs in response to the change in some activity. For example, some of the costs of owning and operating a vehicle will increase in total with an increase in miles driven. These are referred to as variable costs and include gasoline and tires. Some other costs will not change in total with a reasonable increase in miles driven. These costs are referred to as fixed costs and include insurance and parking. Other costs might be part variable and part fixed. These are referred to as mixed costs and an example might be depreciation.
Cost of goods purchasedFor a merchandiser this is the cost of merchandise purchased after deducting purchase returns, purchase allowances, and purchase discounts but after adding freight-in.
Cost of goods soldThe total cost of acquisition or production of a good. This cost explicitly excludes costs relating to the selling of this good to other parties.
Cost ratioIn estimating the ending inventory under the retail method the cost ratio is the cost of goods available divided by the retail value of the goods available.
Costs of entry
Startup costs that would be incurred when a seller enters a market or an industry. These would usually include the cost of acquiring and equipping new premises, research and development, the necessary patents, and the cost of finding and hiring staff.
CountercyclicalTending to move in the opposite direction to aggregate output and employment over the business cycle.
CPICost per inquiry
CPOCost per order
CPUCentral Processing Unit. The heart of a mainframe.
Creative destruction
Joseph Schumpeter’s name for the process by which old technologies and the firms that do not adapt are swept away by the new, because they cannot compete in the market. In his view, the failure of unprofitable firms is creative because it releases labour and capital goods for use in new combinations.
CreativityCreativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.
Credit limit
A credit limit is the maximum value of goods or services a business will supply a customer before payment must be made. Appropriate credit limits ensure a business controls the risk of not being paid on time (or in the worst case scenario – at all).
Credit ratings agencyA firm which collects information to calculate the credit-worthiness of individuals or companies, and sells the resulting rating for a fee to interested parties.
Credit rationingThe process by which those with less wealth borrow on unfavourable terms, compared to those with more wealth.
Credit terms
Credit terms are the rules, agreed between a business and their customer, which dictate when payment must be made. They are also commonly referred to as ‘payment terms’. Typical credit terms include payment being due 30, 60, or 90 days after goods or services have been delivered (however, as long as the business and customer both agree on them, any period could be used).
Credit-constrainedA description of individuals who are able to borrow only on unfavourable terms. See also: credit-excluded.
Credit-excludedA description of individuals who are unable to borrow on any terms. See also: credit-constrained.
CreditorA person or firm that has lent your business money or to whom you owe money.
Critical success factorA critical success factor is an element that must occur in order for a business to achieve its ultimate goal.
Cross-SellingEncouraging customers to buy products from other departments or categories
Crowding out
There are two quite distinct uses of the term. One is the observed negative effect when economic incentives displace people’s ethical or other-regarding motivations. In studies of individual behaviour, incentives may have a crowding out effect on social preferences. A second use of the term is to refer to the effect of an increase in government spending in reducing private spending, as would be expected for example in an economy working at full capacity utilization, or when a fiscal expansion is associated with a rise in the interest rate.
CryptocurrencyA type of money that uses complex mathematical functions to ensure that only one party can claim ownership of a given unit of value at one time.
Cui bonoLatin for “good for whom.” A person will typically only take part in a business agreement if he believes that he will benefit in some way.
Current account (ca)The sum of all payments made to a country minus all payments made by the country. See also: current account deficit, current account surplus.
Current account deficitThe excess of the value of a country’s imports over the combined value of its exports plus its net earnings from assets abroad. See also: current account, current account surplus.
Current account surplusThe excess of the combined value of its exports and net earnings from assets abroad over the value of its imports. See also: current account, current account deficit.
Custom reportA database report designed by the marketing staff which exactly meets the marketing needs of the company. Once programmed, it can be run daily or weekly for very little cost.
Customer acquisition costThe amount of money required to convince each customer to purchase a good. This cost includes costs that are directly spent upon the individual and fixed costs that are related to more general marketing activities.