The percentage or portion of the overall market controlled by one company.

At this price there is no excess supply or excess demand. See also: equilibrium.

The combination of marketing elements used by a company to encourage consumers to purchase its product or service. Also known […]

Markup describes how much you add to the direct costs of your product or service to cover additional expenses and […]

Intended for use by or sale to the undifferentiated majority.

Selling to everyone through mass media such as radio, TV, or a newspaper, as opposed to database marketing which is […]

A keyline. An extract of the name and address used to identify a specific record. Used in de-duping.

A market that matches members of two distinct groups of people. Each person in the market would benefit from being […]

The practice of borrowing money short-term and lending it long-term. For example, a bank accepts deposits, which it promises to […]

A price ceiling applied to a vendor and set by a manufacturer.