A way that people exchange goods and services by means of directly reciprocated transfers (unlike gifts), voluntarily entered into for […]

An estimation of the value of a company. It is equal to the shares outstanding multiplied by the share price.

The rate of return that is just high enough to induce investors to hold shares in a particular company. This […]

When markets allocate resources in a Pareto-inefficient way.

The paper that earned economist George Akerlof a Nobel Prize. It predicted that all honest used car firms would be […]

The percentage of buyers you have as compared with the total households or businesses in the area you have selected […]

An attribute of a firm that can sell its product at a range of feasible prices, so that it can […]

The cost of borrowing money by your company from banks or other institutions. In discount rate computations, this amount is […]

Statistical analysis of customer data to draw overall conclusions as a basis for action.

A market segment is a division of a market with similar characteristics (e.g. age, gender, religion) that cause them to […]