Money, Authority, Need and Desire — the requisites of a qualified lead.

A price suggested by the producer of a good. It can act as a pricing anchor as sellers will find […]

A price floor for vendors. There is often an implicit threat that manufacturers will cease supplying vendors who advertise prices […]

The difference between the cost and the selling price of a product or service

A profit margin is how much money a company made. For example, a gross profit of £1m on sales of […]

The effect on total cost of producing one additional unit of output. It corresponds to the slope of the total […]

The cost of producing an additional unit of a good that is incurred by anyone other than the producer of […]

The benefit (in terms of profit, or utility) of producing or consuming an additional unit of a good for the […]

The cost for the producer of producing an additional unit of a good, not taking into account any costs its […]

The additional amount of output that is produced if a particular input was increased by one unit, while holding all […]