When a firm or economy could increase output by increasing employment utilizing the existing capital goods.

A sales process that does not require significant human interaction.

Customer loyalty is measured as Retention. A loyal customer is one who keeps buying from you.

Rewards that encourage customers to keep being customers longer, or to purchase more.

This is a part of economics that seeks to simplify and show the progress of whole economies rather than focus […]

An independent company which specializes in preparing materials for mailing. They affix labels, sort for bulk rates, prepare bagtags, insert […]

A list of customers or prospects used to mail catalogs or sale announcements. It is not a marketing database because […]

The largest computers used in business applications. They require raised floors, special air conditioning. Mainframes are recommended for marketing databases […]

Slang terminology to express an eagerness to spend significant sums of money. The idiom refers to the visual appearance of […]

There are two ways in which a fund can be controlled: