Inferior good

A product that will see decreased demand as income levels rise. Note that this does not necessarily imply that the […]

Inflation

An increase in the general price level in the economy. Usually measured over a year. See also: deflation, disinflation.

Inflation targeting

Monetary policy regime where the central bank changes interest rates to influence aggregate demand in order to keep the economy […]

Influentials

In business-to-business, executives who have the authority to make or influence a purchase.

Information asymmetry

A situation in which parties to a transaction do not share equivalent information.

Infrastructure

The process of maintaining a database: nightly backup, cleaning, merge/purge, deduplication, update, etc.

Initiative

Taking initiative means thinking proactively about tasks— not just to check them off a list, but to get them done […]

Innovation

The process of invention and diffusion considered as a whole.