A cognitive bias that causes observers to form a positive opinion of an item based upon a limited set of […]

The winning bid at an auction. Note that this does not include other fees (such as the buyer’s premium).

A forceful technique intended to strongly push a buyer into taking action. Such methods often involve limited time offers or […]

Computers and disks, tape drives, printers, and other gear that are plugged into computers.

A psychological phenomenon whereby people (customers) act differently when they are being studied.

Financing used by firms to fulfil contractual payment obligations using cashflow. Term coined by Hyman Minsky in his Financial Instability […]

These investments are only open to professional investors, pension funds and insurance companies. They are considered risky bets although their […]

A method used to infer the economic value of unpriced environmental or perceptual qualities that affect the price of a […]

The human tendency to continuously adapt to a standard of living, such that increasing levels of wealth or comfort does […]

This occurs when some action taken by one party to an exchange is not known or cannot be verified by […]