A term for how many times a person buys from you.

The costs associated with a transaction that are not included in the purchase price. Examples include: taxes, fees, research and […]

Friendliness is an important communication skill and helps others receive your message more readily. An example of practicing friendliness in […]

Free Standing Insert. Usually a coupon or other promotion found in a magazine or newspaper. The least expensive way to […]

This list is made up of the 100 most highly capitalised blue-chip companies on the London Stock Exchange.

An acronym for “fear, uncertainty and doubt.” An effective, though ethically questionable means of selling products. Rather than focusing on […]

The process of responding to a customer request with literature or product. Fulfillment us usually outsourced to a fulfillment house.

See also: fundamental value of a share.

The share price based on anticipated future earnings and the level of risk.

A measure of the shortfall a company has to overcome (how much more cash it needs)