Affiliate marketing

A retailer or service provider advertising its goods or services via a third party in return for a commission on […]

Affinity

People who are similar in lifestyle

Affinity Analysis

A process of finding relationships between customer purchases. People who buy skis buy snow tires.

Affinity Matrix

A cross tab showing cross buying patterns by customers who did or did not buy Products A, B, C, and […]

Affluents

Households with 30% or more than the cost of living plus taxes.

Agent

The word for a telephone operator in a modern inbound call center in a company that takes a lot of […]

Aggregate demand

The total of the components of spending in the economy, added to get GDP: Y = C + I + […]

Aggregate output

The total output in an economy, across all sectors and regions.

All things being equal

A frequent caveat employed by economists. It is used to indicate that any changes made to a system should not […]