A banking term for checking account balances.

Identifying and consolidating duplicate names usually done in a merge/purge operation.

A loss of total surplus relative to a Pareto-efficient allocation.

A process whereby dealers are trained to handle your product.

That which is owed from one party to another.

A person or firm that owes money to you or your business.

One tenth of a mailing, usually divided by percentage of response.

Decision making is the process of making choices by identifying a decision, gathering information, and assessing alternative resolutions. Using a […]

A unique name added to a mailing list used to spot unauthorized use of the list.

Consumers’ purchasing preferences can change when vendors introduce an additional option even when no consumers purchase this item.