The excess of the value of a country’s imports over the combined value of its exports plus its net earnings […]

The excess of the combined value of its exports and net earnings from assets abroad over the value of its […]

A database report designed by the marketing staff which exactly meets the marketing needs of the company. Once programmed, it […]

The amount of money required to convince each customer to purchase a good. This cost includes costs that are directly […]

The increase in unemployment above equilibrium unemployment caused by a fall in aggregate demand associated with the business cycle. Also […]

Literally “Danish tribute.” A payment made by British and French to Danish Vikings. It was intended to convince the Vikings […]

A process whereby a customer file has data appended to it (such as age, income, home value) from some external […]

Entering names and addresses and other data into magnetic media such as tape.

Marketing Collecting data on customers and using it to provide recognition and services to customers, resulting in increased customer loyalty […]

A person who controls a marketing database. The DBA should be someone from marketing or sales who has the budget […]