A survey-based technique used to assess the value of non-market resources. Also known as: stated-preference model.

A mailing to the same list following a successful test of a portion of the list. A continuation becomes a […]

Products or services bought as a series of small purchases, rather than all at one time. Book of The Month […]

If you are busy with other tasks or absent from work, other employees can complete some or all of your […]

A legal document or understanding that specifies a set of actions that parties to the contract must undertake.

These are individuals/individual businesses hired to do a task that contributes to the overall completion/success of a project. Generally speaking, […]

Sometimes used as a heading in place of paid-in capital.

The revenue classification used by nonprofit organizations to account for the amounts received as donations. It is also an expense […]

Every database promotion should include a control group of customers who are not exposed to the promotion. The success of […]

A device for managing the data input and output from several devices which are connected with a mainframe. These devices […]