The speed at which a firm’s existing repeat customers make a decision to shop elsewhere.

The practice of customers switching to another supplier based on special discount offers. Particularly used in the cellular telephone or […]

What the Presidents of direct response agencies need to have to be successful at database marketing. Audacity, Guts, Boldness, Willpower.

Customer Information File usually in banks and financial institutions. A consolidation of many different accounts held by a household or […]

Organizational clarity is a two-way street; everyone has to participate equally. The most important thing is to make the effort. […]

A process whereby names and addresses on a customer or prospect list are corrected (addresses standardized; zips corrected; spelling and […]

A general ledger account which serves to summarize similar transactions. For example, all of the closing entries involving operating expenses […]

See also: artificially scarce good, public good.

A way of dividing all households in the country into about sixty different types, such as “Blue Blood Estates” and […]

A means of pooling savings across households in order for a household to be able to maintain consumption when it […]