Bounce back

The practice of sending another identical (or similar) catalog back to someone who has just ordered something from one of […]

Brand Managers

Most packaged goods companies organize themselves by brand. The brand manager is responsible for advertising, marketing and sales of the […]

BRC or BRE

Business Reply Card or Business Reply Envelope

Break-even point

The point in time when you will have paid back all your debts, or when revenues exactly match expenses.

Breakeven

The point at which aggregate costs are equal to aggregate revenue. A firm that has reached a breakeven status may […]

Bretton woods system

An international monetary system of fixed but adjustable exchange rates, established at the end of the Second World War. It […]

Bridging loan

This loan is taken out by people who need access to finance while their property is being sold.

Broad money

The stock of money in circulation, which is defined as the sum of bank money and the base money that […]

Brokerage Commission

The commission (usually 20%) paid by a list owner to a broker to handle the rental of a list.

Brown good

Consumer electronics. These goods are named for the wood paneling that was commonly used on such devices.