Numbers that are multiplied by database values to determine model or RFM scores.

A set of government policies designed to provide improvements in the welfare of citizens by assisting with income smoothing (for […]

The price which an undifferentiated set of potential buyers will support. Vendors (especially smaller ones) will be better off focusing […]

An item that incurs maintenance costs far above its value, yet cannot be sold or disposed.

Large household appliances so named due to the common use of enamel coating. Some authors use this term to refer […]

Mail received from a buyer or donor who has not included the response device, so you cannot determine the source […]

The bulk sale of goods to retailers who will themselves sell to end users.

The reservation price of a potential seller, who will be willing to sell a unit only for a price at […]

An indicator of how much a person values a good, measured by the maximum amount he or she would pay […]

Firms entering a market first can often dominate the entire market, at least temporarily.