Stanford Research Institute. A leading research institution which pioneered Psychographics.

An equilibrium in which there is a tendency for the equilibrium to be restored after it is disturbed by a […]

Persistent high inflation combined with high unemployment in a country’s economy.

Any individual or party that has an interest in or may be affected by a business and/or its activities. This […]

Stuffer An offer or newsletter included with a monthly invoice or statement to a customer.

In the absence of technological progress, the marginal contribution of additional capital goods to increased production would eventually become so […]

A minimum level of pay laid down by law, for workers in general or of some specified type. The intention […]

A negative reaction from a potential customer, after he learns of a product’s unexpectedly high price.

Something that is apt to remain constant or unlikely to change. Menu prices are often thought of as sticky as […]

A quantity is measured at a point in time. Its units do not depend on time.