A method to hide price increases. Rather than changing the retail price of their wares, producers reduce the quantity of […]

A coding system designed by the U. S. Department of Commerce for classifying the products and services produced by companies. […]

Evidence (real or faked) used to alter the recipient’s opinion as to the quality, worthiness or appropriateness of a given […]

A game in which players choose strategies simultaneously, for example the prisoners’ dilemma. See also: sequential game.

A person who will go to great lengths in order to avoid spending money.

Stock Keeping Unit: a warehouse term for the products that a company produces. Each different product has its own SKU […]

A price which is based not upon value provided, but upon the ability of the customer to pay. Depending upon […]

Investors who are more educated, knowledgeable or sophisticated with respect to the market. These people are often looked to as […]

Any firm with fewer than 250 employees.

Small and medium-sized enterprises. A small business has fewer than 50 staff and a medium-sized business has fewer than 250 […]