After a direct mail test of a few thousand letters, a rollout is the mailing to the rest of the […]

Run of press, or Run of Paper. Advertising space purchased which the paper may insert wherever they see fit.

An S corporation elects to be taxed as a “pass-through” entity, so profits and losses are passed through directly to […]

System Application Architecture. An IBM term for a system whereby PC’s can be connected to and used to run mainframes […]

The business owner determines a set wage or amount of money for themselves, and then cuts a paycheck for themselves […]

A survey of customers designed as much to learn something about customers for relationship building purposes as it is to […]

A situation in which everyone has the product, and the market is essentially a replacement market. For example, tires, batteries, […]

When consumption expenditure is less than net income, saving takes place and wealth rises. See also: wealth.

Slang for a $10 currency note.

A good’s availability creates its own demand sufficient to clear the market