Measures a business’s gains and/or losses generated by spending activities; a standard profitability ratio. The ratio calculates the value of […]

A way of studying preferences by reverse engineering the motives of an individual (her preferences) from observations about her or […]

Amounts of money received by (or owed to) a company for goods or services provided.

A two-way causal relationship in which A affects B and B also affects A.

Stands for Recency, Frequency, Monetary. It is a method for segmenting or rating your customers. The best customers are those […]

Request for Proposals; the document which is used to get external database service bureaus to bid on maintaining your marketing […]

The likelihood and severity of an event. Although risk usually applies to undesirable outcomes, some fields (such as project management) […]

Risk management is the process of identifying, assessing and controlling threats to an organization’s capital and earnings. These risks stem […]

A sum of money used to compensate a party for accepting exposure to potential losses.

A good which, if consumed by one person, is not available to another. See also: non-rival good.