Recency

A term for how recently a person has bought from your company. It is well established that people who have […]

Recession

The US National Bureau of Economic Research defines it as a period when output is declining. It is over once […]

Reciprocity

A preference to be kind or to help others who are kind and helpful, and to withhold help and kindness […]

Record

A collection of fields that describe all the information on a customer.

Redistribution policy

Taxes, monetary, and in-kind transfers of the government that result in a distribution of final income that differs from the […]

Referral Rate

The percentage of new customers that begin buying this year as a result of encouragement from last year’s customers. Expressed […]

Reformatting

Changing the format of a rented list to a new record format that matches a desired arrangement.

Registered agent

An individual or entity that has been designated by your business to receive service of process documents linked to legal […]

Registered office

A physical location where the registered agent of a limited liability company can receive legal papers for the company.

Regression

Used in the phrase Multiple Regressions. It is a statistical technique, part of modeling, whereby you try to discover a […]