Ratio scale

A scale that uses distances on a graph to represent ratios. For example, the ratio between 3 and 6, and […]

Rationed goods

Goods that are allocated to buyers by a process other than price (such as queueing, or a lottery).

Razoo

A fictitious coin without monetary value. This term is most commonly used in Australia.

Reactivation

A program which encourages lapsed customers to start buying again.

Real estate loans

A commercial mortgage is a term loan used to buy, develop or refinance commercial property, such as a warehouse, mixed-use […]

Real values

Real values show how relative particular prices are to prices in general. They are adjusted according to inflation.

Real wage

The nominal wage, adjusted to take account of changes in prices between different time periods. It measures the amount of […]

Rebadge

To relabel or rebrand an item so as to obfuscate its history, producer or customer base