A question designed to retrieve information from a database. The result can be a count, a cross tab or a […]

Latin for “something for something.” It refers to the practice of trading something of value for another thing of value […]

One fifth of a mailing, usually divided by percentage of response. “Our top quintile gave us 70% of our total […]

A limit imposed by the government on the volume of imports allowed to enter the economy during a specific period […]

Self-destructive competition between national or regional governments, resulting in lower wages and less regulation to attract foreign investment in a […]

The full, publicly listed price for a good or service. This is almost always the maximum price charged for the […]

Innovations based on a broad range of knowledge from different sectors, recombining this to create new and very different products.

Redundant Array of Inexpensive Disk, a new technique for storing records on PCs and Mainframes. Greatly reduces the cost of […]

Modern computer disks can access database records in random fashion. The opposite is sequential access. Random access makes database marketing […]

This is represented as a percentage and is the annual income an investment makes back.