Mailing or telemarketing to prospects who are not yet your customers.

Measures taken by a government to limit trade; in particular, to reduce the amount of imports in the economy. These […]

A policy that places a very high value on reducing the likelihood of a disastrous outcome, even if this is […]

A way of grouping people by wealth, orientation, hobbies and interests.

A method to reduce the perceived price of an item by reducing its least significant digits so that the total […]

The negative equivalent of a public good. It is non-rival in the sense that a given individual’s consumption of the […]

A good for which use by one person does not reduce its availability to others. Also known as: non-rival good. […]

The percent response to your offer by mail or phone.

To encourage sales to customers who would have bought at a later date. This usually requires additional expense and effort […]

A marketing technique for those with questionable morals. It consists of a push to artificially increase the perceived value of […]