An increase in saving to restore wealth to its target level. See also: target wealth.

A pricing strategy characterized by low prices intended to prevent competition from other suppliers.

A model which predicts the response to a promotion.

Government actions that affect the endowments people have and their value, including the distribution of market income and the distribution […]

A description of the benefit or cost we associate with each possible outcome.

A financial process for calculating the present value of an amount of money to be received or paid in the […]

Comparison of the money available to the company in the future with the value of money it currently holds, e.g. […]

The strategy of charging excessively high prices in order to improve a good’s image and desirability. Not to be confused […]

The cost of a good or service.

The maximum price allowed. The lower the price, the greater the shortages that will be experienced by the market.