Underlying brand message

A study of what occurs in a marketplace.

A process whereby some initial change sets in motion a process that magnifies the initial change. See also: negative feedback […]

Positive thinking helps with stress management and can even improve your performance at work.

An offering whose value can not be determined prior to use or even during use. Its value can only be […]

Sorting outgoing letters in a special way to take advantage of postal discounts.

An informal agreement (taking different forms in different countries) among employers, governments, and trade unions that created the conditions for […]

The use of deliberately falsified evidence in order to convince a third party as to an item’s greatness and desirability. […]

The ability to do (and get) the things one wants in opposition to the intentions of others, ordinarily by imposing […]

Documentation from a lending institution that provides a non binding estimate of the total amount that a mortgage seeker can […]