Penetration

Ratio Your customers as a percentage of the universe that defines your customer’s type of household or business. “We had […]

Penetration pricing

The temporary use of exceedingly low prices in order to enter a new market with strong competition.

Penny auction

An auction that requires the payment of a fee for each bid a participant places.

Penny stock

A stock noted for its low price and often sold sold over the counter, rather than on an exchange. The […]

People management

People management is defined as a set of practices that encompass the end-to-end processes of talent acquisition, talent optimization, and […]

Perfect competition

A market in which all producers sell commodity goods and none have substantial pricing power. Thus each is forced to […]

Perfectly competitive equilibrium

Such an equilibrium occurs in a model in which all buyers and sellers are price-takers. In this equilibrium, all transactions […]

Performance-related pay

A pay which varies, at least partially, with a worker’s performance. See also: piece-rate work.

Persona

A profile of a fictional individual whose traits characterize a group of real people (often customers or users). These profiles […]

Personalization

The process of including personal references in an outgoing mail piece such as “Thank you for your order of Feb. […]