Costs that do not vary regardless of the level of production and are not usually directly involved with the cost […]

A process whereby a customer file has data appended to it (such as age, income, home value) from some external […]

It’s understandable that any new business owner would be excited to get their company up and running as soon as […]

The business owner takes funds out of the business for personal use. Draws can happen at regular intervals, or when […]

Once you form a business, you’ll contribute cash, equipment, and other assets to the business. When you contribute assets, you […]

The right to use and exclude others from the use of something, and the right to sell the thing that […]

The envelope or container or look of your outgoing direct mail piece.

A problem that customers wish to eliminate or reduce.

The face value of a security, stamp or other good.

The finding that additional choices made available for consumers tends to increase customer anxiety and decrease consumer happiness.