Optimism is formally defined as an individual’s expectancy of positive outcomes. The importance of optimism in the workplace is having […]

A record of limit orders placed by buyers and sellers, but not yet fulfilled.

An aspect of an offering that is necessary to compete in a marketplace.

An aspect of an offering that allows a product to dominate a marketplace.

Also known as common shares, this is one unit of a businesses share capital.

Named after an infamous misstep by the Osborne Computer Corporation. The firm announced a revolutionary model of computer prior to […]

Money that has been spent from the account of a given party.

A sales technique that involves active effort by vendors to contact potential buyers. An example of this is cold calling.

The process of having various database functions handled by external service bureaus. Typically, functions are outsourced to direct response agencies, […]

The process of subcontracting work to outside vendors.