A pricing method that uses values below (but near) a round number. For instance, many firms select $19.95 rather than $20.00. Likewise, many in the housing market select prices like $199,000 instead of $200,000.
A pricing method that uses values below (but near) a round number. For instance, many firms select $19.95 rather than $20.00. Likewise, many in the housing market select prices like $199,000 instead of $200,000.